Get your business found and cited in AI answers.
When a customer asks ChatGPT, Gemini, Perplexity or Google's AI “who should I hire?”, there is no page two. Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and Large Language Model Optimization (LLMO) are three names for the same job: making sure your business is the answer.
What are GEO, AEO and LLMO?
Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and Large Language Model Optimization (LLMO) are overlapping names for the practice of making a business visible, accurately described and recommended in AI-generated answers from tools such as ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews. The work combines entity consistency, structured data, answer-first content and third-party citations.
Help your business get found and cited in AI answers, whatever the industry happens to call it this year.
Your competitors show up in AI answers. Here's usually why you don't.
AI systems recommend the businesses they can identify, verify and quote. Most invisible businesses fail on one of these four.
AI can't tell who you are
Your name, address, services and people are described differently across your site, directories and profiles, so AI can't be sure you're one business.
Nothing to quote
Your pages describe you in marketing language instead of answering the questions buyers actually ask.
No one vouches for you
AI leans on reviews, press, directories and expert mentions. Without them, it picks someone who has them.
Nobody's measuring it
You can't fix what you don't track. Most businesses have never checked what AI says about them.
From invisible to recommended in five steps
The same sequence I use on my own site and every client's, built on the S.C.A.L.E. Framework™.
Scan
Ask the AI systems what they say about you and your competitors today.
Clarify
One consistent entity: name, services, people, places.
Structure
Schema markup and answer-first pages machines can parse.
Amplify
Citations, reviews and mentions AI trusts.
Measure
A fixed prompt set re-run every month.
GEO and AEO services, deliverable by deliverable
Every item here produces something you can check.
AI visibility audit
What ChatGPT, Gemini, Claude, Perplexity and AI Overviews say about you today, and why.
Entity & schema fixes
Making your business unmistakable to machines.
Answer-first content
Pages that answer what buyers ask, in words AI can quote.
Citations & authority
The third-party signals AI uses to decide who to trust.
AI crawler access
Making sure AI systems can actually read your site.
Monthly measurement
Proof the work is moving the answer.
SEO, AEO, GEO and LLMO compared
Each term grew out of a different moment in search. The work overlaps far more than the names suggest.
| SEO | AEO | GEO | LLMO | |
|---|---|---|---|---|
| Stands for | Search Engine Optimization | Answer Engine Optimization | Generative Engine Optimization | Large Language Model Optimization |
| Goal | Rank in a list of links | Be the direct answer | Be cited in a generated answer | Be known and recommended by AI models |
| Where it shows | Google results pages | Featured snippets, voice, AI answers | ChatGPT, Perplexity, AI Overviews | ChatGPT, Gemini, Claude, Perplexity, Copilot |
| Still needed? | Yes, it's the foundation | Yes | Yes | Yes, it's my umbrella term for all three |
Start with the truth, then fix in order
Free check
Run the free website audit or the S.C.A.L.E. scan to see how AI reads your site today.
Audit
The $1,500 AI Authority Audit tests the AI systems directly and ranks every fix by impact.
Fix
You implement the plan, or my done-for-you agency does it at a fixed price.
Amplify
Citations, reviews and content that build the authority AI needs to recommend you.
Measure
The same prompts, every month, so progress is visible rather than claimed.
A good fit, and not a fit
I'd rather tell you now than six months into an engagement.
✓Good fit
- Local and professional businesses whose customers now ask AI who to hire
- Firms that rank in Google but are missing from ChatGPT or AI Overviews
- Businesses with a real track record that AI doesn't know about yet
- Marketing teams that need a GEO/AEO plan they can execute themselves
✕Not a fit
- Anyone wanting a guaranteed number of AI mentions; nobody can honestly promise that
- Businesses hoping to be recommended for things they don't actually do
- Requests for hundreds of AI-generated pages
- Sites that can't be edited at all
I practise this on my own business first
S.C.A.L.E.
Software that reads a website the way AI systems do, scores five dimensions and ranks what to fix.
View →Self-auditI scored my own site 68/100
The public write-up of auditing my own AI visibility, and what I fixed.
View →CourseS.C.A.L.E. Academy
The full method taught in six weeks, for teams that want to do it in-house.
View →PricingWhat AI visibility costs
An honest guide to LLMO pricing and when to hire nobody at all.
View →GEO & AEO: frequently asked questions
What is a GEO consultant?
A GEO consultant helps a business appear and be cited in AI-generated answers from ChatGPT, Perplexity, Gemini and Google's AI Overviews. The work covers entity consistency, structured data, answer-first content, third-party citations and monthly measurement of what AI says about the business.
What's the difference between GEO and AEO?
Answer Engine Optimization (AEO) began with featured snippets and voice assistants: being the single direct answer. Generative Engine Optimization (GEO) is about being cited when an AI writes a new answer. In practice the same work serves both, which is why I treat them, with LLMO, as one discipline.
How do I get my business recommended by ChatGPT?
Make it easy for AI to identify you, verify you and quote you: consistent business facts everywhere, structured data, pages that answer buyers' questions directly, and reviews and mentions on sites AI trusts. My guide How to Get Cited by AI covers the steps.
Why do my competitors show up in AI searches and I don't?
Usually because AI has more consistent, verifiable information about them: clearer entity facts, more citations, and content that answers the question being asked. The AI Authority Audit shows exactly where the gap is.
How much do AI search optimization services cost?
The AI Authority Audit is a fixed $1,500. Done-for-you packages start at $2,500 for an AI Visibility Launch, with ongoing AI Visibility Growth at $1,500 a month. See pricing.
Does GEO replace SEO?
No. AI systems still draw heavily on the open web, and Google's AI Overviews sit on top of Google's index. Good SEO is the foundation; GEO and AEO build on it. See SEO vs LLMO.
Find out what AI says about your business
Start with a free 30-minute call, or run the free audit tonight and bring the results.