An AI advisor with nothing to sell you but judgment.
Every vendor now has an AI pitch. I sit on your side of the table: vetting tools, setting the roadmap, writing the rules your team works by and briefing leadership, on a fixed cadence and without a full-time salary.
What is an AI advisor?
An AI advisor is a senior, independent expert who guides a business owner or leadership team through artificial-intelligence decisions: which opportunities to pursue, which vendors to trust, what policies to set and how to measure results. Unlike a vendor or an agency, an AI advisor is paid for judgment, not for selling software or hours of execution.
The experienced person you call before you sign the AI contract, and again when you want to know whether it's working.
Four decisions an AI advisor helps you get right
Most of the value of an advisor is in the expensive mistakes you don't make, which is why the work is organised around decisions rather than tasks.
Buy, build or wait?
Some AI is ready for your business today, some is a year from useful, and some will never pay. Knowing which is which is the first decision.
Which vendor?
Proposals look alike and pricing hides in usage fees. I read them like a buyer, not a seller.
What's allowed?
Which tools staff may use, what data never goes into them and what you disclose to customers, written down before something goes wrong.
Is it working?
A metric agreed before money is spent, and someone independent checking it afterwards.
Everything passes through four gates
Pitches, staff ideas, competitor moves and headlines all go through the same filter, and come out with one of four verdicts.
Business value
Does it move revenue, cost, speed or risk?
Readiness
Are the data, process and people ready?
Risk & compliance
What could go wrong, and who is exposed?
Payback
When does it pay for itself, all-in?
Fractional AI advisory, deliverable by deliverable
An advisory relationship should leave a paper trail you can hold me to. These are the artifacts it produces.
AI Roadmap
Where AI fits in your business over the next twelve months, in order.
Vendor & Proposal Review
A buyer's read of any AI proposal, contract or demo before you commit.
AI Use Policy
Clear rules for how your team uses AI with customer and company data.
Leadership & Board Briefings
What changed in AI this quarter that matters to your business, and what didn't.
Team Adoption
Getting people fluent and confident, with guardrails that protect the brand.
Vendor & Agency Oversight
Holding the people you already pay to measurable outcomes.
AI advisor, AI consultant, fractional CTO or vendor?
These titles get used interchangeably. They're different jobs, and the right one depends on what you need.
| AI advisor | AI consultant | Fractional CTO | AI vendor | |
|---|---|---|---|---|
| Focus | Decisions and direction | Defined projects and builds | Your technology stack and engineers | Its own product |
| Cadence | Ongoing, a few hours a month | Project-based | Ongoing, part-time | Sales cycle, then support |
| Best when | Leadership needs a trusted second opinion on every AI move | You know the problem and need it solved | You have a software team to lead | You've already chosen the solution |
| Paid for | Judgment | Delivery | Technical leadership | Licences |
From first call to standing cadence
Intake call
A free 30 minutes to understand the business, the pressure you're under and the AI decisions on the table.
30-day baseline
An inventory of the AI already in use (including the tools staff adopted on their own), spend, data flows and the opportunities worth examining.
Roadmap
The ranked roadmap and the first policy draft, agreed with leadership.
Standing cadence
A weekly or fortnightly slot plus access between sessions for the decisions that can't wait.
Quarterly review
A written review of what worked, what to stop and what's next, measured against the metrics we set.
A good fit, and not a fit
I'd rather tell you now than six months into an engagement.
✓Good fit
- Owners and executives facing AI decisions without an in-house expert
- Firms receiving AI pitches from vendors and agencies they can't evaluate
- Regulated or confidential work (legal, medical, financial) that needs a policy first
- Boards that want a clear, independent read on AI risk and opportunity
✕Not a fit
- Teams that only need hands-on build capacity; see AI agents or automation
- Anyone wanting an advisor to sign off on a decision already made
- Organisations looking for a full-time employee
- Requests for legal advice; I work alongside your counsel, not instead of them
I advise on what I've built
AI-native products shipped
S.C.A.L.E., Orchamind, AisleBird, ResBizAI, Textile Wizard and more, designed, coded and launched end to end.
View →Legal AIYour Legal Brain
Built for confidential, regulated work: 24/7 intake under attorney supervision, designed around compliance from day one.
View →Voice AIThe AI Advisor
My own voice and video advisor in 20 languages: proof that I know what these systems can and can't do in front of real customers.
View →40 yearsMarketing leadership
Four decades of fractional CMO and growth work, which is where the judgment about vendors, budgets and people comes from.
View →AI Advisory: frequently asked questions
What does a fractional AI advisor do?
A fractional AI advisor gives you senior AI judgment for a few hours a month instead of a full-time hire: setting the AI roadmap, reviewing vendor proposals, writing your AI use policy, briefing leadership and checking whether the AI you've bought is paying off.
How is this different from your AI Advisor voice assistant?
The AI Advisor is a free AI you can talk to at any hour about growth and AI visibility. This page is about engaging me personally, as a human advisor, for decisions specific to your business.
How much of my time does it take?
Typically one standing session a week or fortnight, plus short questions in between. The baseline month asks a little more, mostly for access to people and numbers.
Can you advise our board or partners?
Yes. Quarterly briefings for boards, partners and leadership teams are a standard part of the engagement, written so non-technical directors can make decisions from them.
Is your AI use policy legal advice?
No. It's an operational policy written in plain English. For regulated businesses I recommend having your counsel review it, and I'm happy to work alongside them.
Do you recommend your own products?
Only when they're genuinely the best fit, and I'll say so plainly when they are. Most of the time the right answer is a tool you already own, a mainstream product or doing nothing yet.
Get a second opinion before the next AI decision
Start with a free 30-minute call. Bring the proposal, the pitch or the question that's been sitting on your desk.