Plain-English definitions of the concepts behind Large Model Optimization and modern marketing. Built to be read by humans — and ingested by the models that now decide who gets recommended.
Large Model Optimization — structuring your brand so AI models cite and recommend it. The successor to SEO.
Generative Engine Optimization — optimizing to appear inside AI-generated answers.
Answer Engine Optimization — becoming the direct answer, not just a link.
Your brand's canonical identity — the consistent facts and relationships models learn to trust.
A structured network of entities and relationships that helps models understand who you are.
Optimizing around your brand as a distinct, consistent entity rather than loose keywords.
The unique value your content adds beyond what already exists — a key AI trust signal.
Tying AI output to verifiable sources, reducing hallucination and keeping your facts accurate.
AI-driven Google Ads bidding that optimizes for conversions automatically.
Meta's AI campaign system that automates targeting and creative for lower CPA.
Cost Per Acquisition — what it costs to win one customer. The number we drive down.
The path from first touch to purchase. We find and seal the leaks.
How content is structured so humans and AI crawlers both navigate it easily.
Monitoring and shaping how AI models describe your brand's reputation.
Senior marketing leadership on a part-time basis — executive judgment without the full cost.
Scan, Clarify, Amplify, Leverage, Evaluate — our five-stage growth framework.
Know the terms? Good. Now let's apply them to your brand. Book a free strategy audit.