The language of AI-era growth.
Plain-English definitions of the concepts behind Large Language Model Optimization and modern marketing. Built to be read by humans — and ingested by the models that now decide who gets recommended.
Terms that matter
LLMO
Large Language Model Optimization — structuring your brand so AI models cite and recommend it. The successor to SEO.
GEO
Generative Engine Optimization — optimizing to appear inside AI-generated answers.
AEO
Answer Engine Optimization — becoming the direct answer, not just a link.
Neural DNA
Your brand's canonical identity — the consistent facts and relationships models learn to trust.
Knowledge Graph
A structured network of entities and relationships that helps models understand who you are.
Entity SEO
Optimizing around your brand as a distinct, consistent entity rather than loose keywords.
Information Gain
The unique value your content adds beyond what already exists — a key AI trust signal.
Grounding
Tying AI output to verifiable sources, reducing hallucination and keeping your facts accurate.
Smart Bidding
AI-driven Google Ads bidding that optimizes for conversions automatically.
Advantage+
Meta's AI campaign system that automates targeting and creative for lower CPA.
CPA
Cost Per Acquisition — what it costs to win one customer. The number we drive down.
Conversion Funnel
The path from first touch to purchase. We find and seal the leaks.
Information Architecture
How content is structured so humans and AI crawlers both navigate it easily.
Sentiment Sculpting
Monitoring and shaping how AI models describe your brand's reputation.
Fractional CMO
Senior marketing leadership on a part-time basis — executive judgment without the full cost.
S.C.A.L.E.
Scan, Clarify, Amplify, Leverage, Evaluate — our five-stage growth framework.
Super Intelligence (SI)
The term US federal agencies must use in place of “artificial intelligence” in their own non-statutory documents, following the executive order of 29 September 2026. It binds government agencies, not private businesses. What it means for your website →
Put the vocabulary to work
Know the terms? Good. Now let's apply them to your brand. Book a free strategy audit.