Forty years of market instinct, rebuilt for AI.
I started in marketing before the internet existed. Today I help businesses become visible to AI systems like ChatGPT, Gemini, and Claude — combining hard-won judgment with the engineering the new era demands.
Why I do this
Most businesses don't fail on product. They fail on strategy — unclear positioning, invisible authority, and tactics chosen by guesswork. I've spent four decades fixing that, and the last several years engineering it for the age of generative AI. The principle hasn't changed: build the system that makes campaigns unnecessary.
Operating principles
Strategy before tacticsYou can't optimize your way out of a bad strategy. Clarity first, always.
Authority is engineeredTrust signals don't happen by accident. We build them deliberately.
Experience is contextAI gives you data. Forty years gives you the judgment to use it well.
Compounding winsReal growth comes from systems that get stronger every month, not viral spikes.
Builds that compounded
Blue Moon Fabrics
A single LA Fashion District store grown 100× into a national textile leader over an 8-year engagement.
AisleBird
A voice-first shopping app scaled to 500+ stores across 10 metros with AI categorization.
Marketing Experience
Across legal, medical, e-commerce, hospitality, finance, and retail.
What I’ve actually built
Seven AI products designed, built and launched. One client taken 100× over an eight-year engagement. Forty years in market before any of it. That is the whole credential — I don’t have a certificate, and nobody issues one for this.
OrchamindAI operations for contractors — leads, estimates, invoicing, scheduling and job costing.
AisleBirdA voice-first grocery app running in 500+ stores across 10 metros.
ResBizAIRestaurant management by voice — scheduling, inventory, daily P&L.
Textile WizardCloud ERP for fabric distributors — inventory by the roll, the dye lot and the yard.
K2 Investment Parcel FinderCalifornia land feasibility from one address, in under two minutes.
Napa WinoA free AI sommelier and visitor guide across 50+ wineries and 16 AVAs.
Custom Pattern StudioAn AI made-to-measure pattern maker, built into the Blue Moon Fabrics store.
Every one of them is live, and every one was built to be found and cited by AI systems — which is the same job I do for clients. I don’t recommend anything I haven’t had to make work myself.
Let's build your authority
Book a free 30-minute strategy audit and find out what AI systems should be saying about your brand.