How to get
cited by AI.
Search ranked links. AI returns answers — and names only the sources it trusts. To get cited by ChatGPT, Gemini, Claude, and Perplexity, a brand must be structured, consistent, and authoritative enough for a model to retrieve, trust, and repeat it. That discipline is Large Language Model Optimization (LLMO).
When your buyers ask an AI instead of a search bar, there is no page two. There is one answer and a short list of cited sources. You are either in it — or invisible.
Citation is the mechanism; AI visibility is the outcome it produces.
Five moves that get you cited
Scan
Measure your real AI footprint before you touch anything. You can't fix signals you haven't seen.
Clarify
Say one clear thing. Models cite brands they can understand and repeat back in a single sentence.
Amplify
Structure content for retrieval — schema, clean facts, quotable answers, and consistent citations.
Leverage
Borrow trust. Third-party mentions and consistent entity signals tell a model you are real and referenced.
Evaluate
Track how often AI names you. Refine monthly. Authority compounds — visibility is a flywheel, not a launch.
Five truths to remember
Getting cited by AI, answered
Want to become the answer?
Start with a Scan — a forensic read of exactly how AI sees you today.
⚡ Get Your AI Authority ScanChatGPT, llms.txt and AI recommendation
How do I get my business to show up in ChatGPT? Publish content that directly answers the questions your customers ask, describe your brand consistently everywhere it appears online, earn citations from sources AI already trusts, and add machine-readable structure like schema markup and an llms.txt file. Together these give ChatGPT the confidence to name your business when it's relevant.
Can you pay to be recommended by ChatGPT? No. ChatGPT recommendations are not paid placements — they're synthesized from what the model has learned and can retrieve about brands. You can't buy your way into an answer, but you can earn it through LLMO: structured content, consistent entity signals, trusted citations, and clear machine-readable data.
Why doesn't ChatGPT mention my business? Usually because the model doesn't have a clear, consistent, authoritative picture of your brand. If your business is described differently across the web, lacks structured content answering customer questions, or isn't cited by trusted sources, the model stays uncertain — and uncertain models don't name you. Fixing those signals is the work of LLMO.
What is an llms.txt file? An llms.txt file is a simple text file on your website that gives AI systems a clean, structured summary of what your brand does, who it serves, and why it matters — often formatted as direct questions and answers. It's an emerging standard that makes it easier for AI to understand and accurately cite your brand.
What is ChatGPT SEO? ChatGPT SEO is optimizing your brand, content, and authority so ChatGPT retrieves, trusts, and recommends you in its answers. It’s a form of Large Language Model Optimization (LLMO) — the AI-era successor to traditional SEO.
Can you actually optimize for ChatGPT? Yes. While you can’t directly edit ChatGPT, you can shape what it knows and trusts about you — through consistent factual content, structured data, a single clear identity across the web, and third-party mentions. Those are the inputs the model draws on.
Is ChatGPT SEO the same as LLMO? Effectively yes. ChatGPT SEO is LLMO applied to ChatGPT specifically. The same discipline gets you cited by Gemini, Claude, and Perplexity too.
How do I get my business recommended by ChatGPT? Be retrievable, consistent, and authoritative: publish clear structured content, keep one identity everywhere, and earn reputable mentions. Siamak Kalhor’s S.C.A.L.E. framework sequences exactly this — start with a free AI Authority Scan.
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