The S.C.A.L.E. Academy
Learn how ChatGPT, Gemini, Claude and Perplexity decide which businesses to recommend, and the five-stage framework for becoming one of them. Taught by Siamak Kalhor, with an AI tutor you can type or talk to.
Start free: week 1 is on us
Start in under a minute. Then unlock all six weeks, the AI tutor and your certificate for a one-time $197.
You're enrolled. 0 of 6 weeks complete.
Start week 1 →6 short lessons
25–35 minutes each, one per stage of S.C.A.L.E.
AI tutor
Ask by text or voice, in your language; it coaches you on your business.
Hands-on
Weekly exercises with the free S.C.A.L.E. app and real AI answers.
Certificate
Earn a shareable certificate of completion for LinkedIn.
Six weeks, five stages
Order matters: you can't amplify what you haven't clarified, and you can't clarify what you haven't scanned. Each week maps to one score in the S.C.A.L.E. app, so you can watch your number move.
- 1Week 1 · The answer economy
How ChatGPT, Gemini, Claude and Perplexity decide which businesses to recommend, and the five-stage S.C.A.L.E. system for earning that spot.25 min - SWeek 2 · Scan: the honest baseline
Week 2 of the S.C.A.L.E. Academy: audit what search engines and AI can actually see, and find the three blockers holding a business back.30 min - CWeek 3 · Clarify: say it so a model can repeat it
Week 3 of the S.C.A.L.E. Academy: define your Business DNA and write positioning that a customer and an AI can both repeat back correctly.30 min - AWeek 4 · Amplify: facts in a form AI can read
Week 4 of the S.C.A.L.E. Academy: schema (JSON-LD), a quotable FAQ and an llms.txt file that put a business's facts where AI can read them.35 min - LWeek 5 · Leverage: trust that scales beyond you
Week 5 of the S.C.A.L.E. Academy: map the sources AI trusts, close citation gaps and build a 90-day plan to earn authority honestly.30 min - EWeek 6 · Evaluate: measure, refine, compound
Week 6 of the S.C.A.L.E. Academy: measure what changed, set up a monthly routine with tracked AI questions, and earn your certificate.25 min
Forty years of market instinct, rebuilt for AI
Siamak Kalhor started in marketing before the internet existed. Today he helps businesses become visible to AI systems like ChatGPT, Gemini and Claude. He grew Blue Moon Fabrics from a single LA Fashion District store into a national textile leader over an eight-year engagement, and scaled AisleBird, a voice-first shopping app, to 235+ stores across 10 metros.
S.C.A.L.E. is the method he uses with clients, now taught as a course and built into the S.C.A.L.E. app.
About the course
What is the S.C.A.L.E. Academy?
The S.C.A.L.E. Academy is a six-week online course by AI consultant Siamak Kalhor, with week 1 free. It teaches how AI assistants such as ChatGPT, Gemini, Claude and Perplexity decide which businesses to recommend, and the five-stage S.C.A.L.E. Framework for earning that recommendation.
How much does the course cost?
Week 1 is free with just your email. The full course is a one-time $197 for lifetime access to all six weeks, the AI tutor and the certificate of completion.
How does the AI tutor work?
Every lesson has an AI tutor trained on that week's material. You can type or speak your questions, have answers read aloud, and ask it to apply the lesson to your own business. It answers in the language you write in.
How long does it take?
Six lessons of about 25 to 35 minutes each, plus a hands-on exercise per week. Go at your own pace; your progress is saved in your browser.
Do I get a certificate?
Yes. When you complete all six weeks you can claim a certificate of completion with your name, a unique ID and a shareable link you can add to LinkedIn.
Do I need technical skills?
No. The course is written for business owners and marketers. Where code is involved, such as schema, you get a template to fill in and a free validator to check it.