Rank in Google. Get named by AI.
Your customers search two ways now: they type into Google, and they ask ChatGPT, Gemini or Google's AI “who should I hire?” I'm an SEO consultant who works on both: classic SEO so Google ranks you, and AI search optimization (GEO, AEO and LLMO) so the AI answer names you.
What does an SEO consultant do?
An SEO consultant improves how a business is found in search. The work covers technical health (speed, crawling and structured data), local search (Google Business Profile, reviews and directories), content that answers what customers search for, and authority from links and mentions. A modern SEO consultant also covers AI search, known as generative engine optimization (GEO), answer engine optimization (AEO) or Large Language Model Optimization (LLMO), so the business is cited in ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Someone who makes sure people find you when they search, whether they search on Google or ask an AI.
You rank, but the phone is quieter. Here's usually why.
The way people search changed. These are the four gaps I find most often.
AI answers before the click
Google's AI Overviews and ChatGPT answer the question, so fewer people scroll to the blue links.
AI can't tell who you are
Your name, services and address differ across the web, so AI isn't sure you're one business.
Nothing worth quoting
Your pages describe you in sales language instead of answering what buyers ask.
Local signals are weak
An incomplete Google Business Profile, few recent reviews and inconsistent listings.
One plan for Google and AI search
Classic SEO is the foundation. AI search optimization is built on top of it.
Audit
What Google and the AI systems say about you today, and why.
Fix the foundation
Speed, crawling, schema and one consistent set of business facts.
Answer the questions
Pages that answer what buyers ask, in words AI can quote.
Build authority
Reviews, citations and mentions Google and AI trust.
Measure
Rankings, AI mentions and enquiries, every month.
What the work includes
Every item here produces something you can check.
SEO & AI visibility audit
Where you rank, what AI says about you and the ranked list of fixes.
Technical SEO
A site Google and AI crawlers can read quickly and completely.
Local SEO
Showing up in Google Maps and in AI answers about businesses near your customers.
Content that gets cited
Pages that rank in Google and get quoted in AI answers.
GEO, AEO & LLMO
Being the business AI systems name when asked who to hire.
Monthly reporting
Proof the work is moving the numbers that matter.
SEO consultant, SEO agency, AI search agency or doing it yourself?
Each is right for someone. Here's the honest comparison.
| SEO consultant | SEO agency | AI search optimization agency | Do it yourself | |
|---|---|---|---|---|
| You get | Senior diagnosis and a plan, plus the work if you want it | A team that produces links and content | A specialist in AI answers only | Your own time and tools |
| Covers AI answers? | Yes, with Google SEO underneath | Often not yet | Yes, sometimes without Google SEO | Only if you learn it |
| Best when | You want to know what's wrong before you spend | The plan is clear and you need volume | You already rank well in Google | The business is small and you have time |
| Main risk | You still need someone to do the work | Reports full of activity, not enquiries | Losing the Google traffic that pays today | Fixing the wrong things first |
Find out first, then fix in order
Free check
Run the free website audit or the S.C.A.L.E. scan to see how Google and AI read your site.
Free 30-minute call
Bring the results. I'll tell you what matters and what doesn't.
Audit
The $1,500 AI Authority Audit tests the AI systems directly and ranks every fix by impact.
Fix
Your team or web person does it with my plan, or my done-for-you agency does it at a fixed price.
Measure
The same searches and AI prompts every month, so progress is visible rather than claimed.
A good fit, and not a fit
I'd rather tell you now than six months into an engagement.
✓Good fit
- Local and professional businesses that depend on being found online
- Businesses that rank in Google but are missing from ChatGPT or AI Overviews
- Owners who want one adviser for both Google and AI search
- Teams that need a clear SEO plan they can carry out themselves
✕Not a fit
- Anyone who wants a guaranteed first-page ranking; nobody can honestly promise one
- Requests for hundreds of thin AI-written pages
- Link schemes or tactics that break Google's rules
- Sites that can't be edited at all
I practise this on my own business first
S.C.A.L.E.
Software that reads a website the way AI systems do, scores five dimensions and ranks what to fix.
View →Self-auditI scored my own site 68/100
The public write-up of auditing my own AI visibility, and what I fixed.
View →GuideSEO vs LLMO
What changes with AI search, and what still carries over from classic SEO.
View →PricingWhat AI visibility costs
An honest guide to LLMO pricing and when to hire nobody at all.
View →SEO Consultant: frequently asked questions
What does an SEO consultant do?
An SEO consultant finds out why a business isn't being found in search and fixes it: technical problems that stop Google reading the site, weak local listings, content that doesn't answer what customers search for, and a lack of trusted links and mentions. I also cover AI search, so ChatGPT, Gemini and Google's AI Overviews name the business too.
Should I hire an SEO consultant or an SEO agency?
Hire a consultant when you need to know what's actually wrong and what to fix first. Hire an agency when the plan is clear and you need a team to produce the work. Many businesses do both: the consultant sets the plan and checks the agency's work against enquiries, not activity.
What is an AI search optimization agency?
An AI search optimization agency works on getting businesses mentioned and recommended in AI answers from ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews. The work is also called GEO, AEO or LLMO. My done-for-you packages start at $2,500 for an AI Visibility Launch, with AI Visibility Growth at $1,500 a month.
What are GEO and AEO services?
GEO (generative engine optimization) gets your business cited when an AI writes an answer. AEO (answer engine optimization) makes your business the direct answer in featured snippets, voice search and AI answers. The same work serves both. See GEO & AEO.
What does an LLMO consultant do?
An LLMO consultant works on Large Language Model Optimization: making sure AI models identify your business correctly, describe it accurately and recommend it for the right questions. LLMO is my umbrella term for GEO and AEO, explained in full on LLM Optimization and in how to choose an LLMO consultant.
How much does an SEO consultant cost?
My first 30-minute call is free and hourly consulting is $350 to $450. The AI Authority Audit, which covers Google and AI search, is a fixed $1,500. Ongoing work is quoted after the audit or bought as a fixed-price package. See pricing.
Is SEO still worth it now that people use ChatGPT?
Yes. AI systems draw heavily on the open web, and Google's AI Overviews sit on top of Google's own index, so good SEO is still the foundation AI search is built on. What changes is the goal: being the business the answer names, not just a link on page one. See SEO vs LLMO.
Find out how Google and AI see your business
Run the free audit tonight, then bring the results to a free 30-minute call.