Watch · 42 seconds

Marketing has been reinvented five times. I was there for all of them.

Name: Marketing has been reinvented five times. I was there for all of them.
Uploaded: 2026-10-18T16:30:00-07:00
Duration: 42 s
Description: A 42-second film narrated by Siamak Kalhor on the five times marketing has been reinvented during his 40-year career: websites, search, mobile, social media and now AI answers, and the principle that held through all of them: be clear, be trusted, be everywhere your customer looks. The Yellow Pages listings shown are labelled EXAMPLE.

I started in marketing before the internet existed, when the Yellow Pages decided who got the call. Then came websites, Google, the phone in your pocket and social media. Each time most businesses waited, and the ones who moved early won for a decade. AI answers are the fifth shift.

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Transcript

What is said in the video

I started in marketing before the internet existed. Back then, the Yellow Pages decided who got the call. Then came websites. Then Google. Then the phone in your pocket. Then social media. Every time, most businesses waited. And every time, the ones who moved early won for a decade. Now it's happening a fifth time. Customers don't search. They ask AI. And it answers with a few names. Forty years taught me one thing: the tools change, the principle doesn't. Be clear, be trusted, be everywhere your customer looks. Strategy that outlives the algorithm. Start at siamakconsulting.com.

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